Online Digital Marketing Certification Program
Become Certified Digital Marketer In 90 Days
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Importance of Digital Marketing
Digital Marketing career have great number of opportunities for techie, creative and business people. This field is ever changing and engaging. There is always something new to learn. There is nothing related to coding. So one can register with digital marketing training and start a challenging career.
Digital Marketing is cost effective and it opens up growth options for any businesses.
It creates plenty of opportunities for people looking to enter the world of Digital Marketing and related careers. Some of the most in-demand skills in Digital Marketing till this date are Digital advertising, content creation, content strategy and social media which is great news for those who have zeal towards creative, social and business fields.
There is also plenty of demand and quite high earning potentials for more technical minded people, who specialize in technology like SEO and SEM, which is the bae to drive profits in any business.
get certified get placed
Companies are in hunt of skilled digital marketing professionals. A certified digital marketer gets paid better. Highlight your industry valued certifications in your resumes by getting digital marketing training skills and get shortlisted.
Digital marketing training Course Curriculum
SEARCH ENGINE OPTIMIZATION:
It is the technique to rank a website at the top of a search engine result (organic) page using on page and off page optimization.
- Understanding the SERPs
- Page rank
- Google algorithm updates
- Google Analytics
- Google search console
- White hat & Black hat SEO
On Page Optimization:
- Meta Title
- Meta Description
- Header tag optimization
- Image Optimization
- Web Content
- Keyword density
- Keyword proximity
- Breadcrumb navigation
- URL structure
- Anchor text
Off Page Optimization:
- Create profile for your business ads
- Forum posting
- Search engine submission
- Directory submission
- Link exchange
- Link baiting
- Cross linking
- Photo sharing
- Business reviews and ratings
- Local business listing
- Article submission
- Classifieds submission
- Update business services on social media platforms
SEARCH ENGINE MARKETING
It is the important module in digital marketing which is to increase the visibility of search engine through paid advertising in SERP (Inorganic results). Search Engine Marketing is also known as Pay per Click.
Ex: Google Ads, Bing Ads.
Google Ad words
Ads (Google Ads) is an advertising service by Google for businesses to display ads on Google. The Ads program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords by bidding process.
- Introduction to AdWords & understanding pay per click in detail
- AdWords structure (campaign, ad groups, keywords and ads)
- Types of campaigns – search, display, video, and search with display connect etc.
- What is search network and how it works?
- What is display network and how it works?
- Cost per click (CPC)
- Cost per impression (CPM)
- Cost per action (CPA)
- Ad rank – understanding how AdWords rank ads
SOCIAL MEDIA MARKETING
Social Media Marketing helps to promote a website through social media sites and also increases traffic to the site. Main advantage is to interact with customers easily with SMM and it gives total awareness about product/service of a site.
- Social media sites- Linkedin, facebook, Youtube, twitter, Instagram, pinterest etc
- Paid campaigns
- Targeting audience
- Tracking Ad
- Social Media Optimization
- Promoting Content of website
- Interaction customer queries
WordPress is an online open source website creation tool represented in PHP. In today’s existing world, WordPress is the easiest & most powerful blogging and website content management system. WordPress is popular for its various SEO plugins which helps to improve search engine visibility of your WordPress website. WordPress is a platform for variety of websites likes Blogs, e-commerce websites, news, and photography, Music, Business, and Membership.
- A search engine friendly
- An integrated link management
- Clean permalink structure
- The ability to assign multiple categories to the post
- Supports for tagging of posts.
- Standardized formatting and styling of texts in posts
- Automatic filters
- WordPress also supports Trackback and Pingback standards for displaying links to other sites
- WordPress can be edited in HTML, using a visual editor, or using plugin.
- 8+ years of experience in Marketing field.
- Batch with 5-7 students.
- Training for students, sales and marketing professionals and entrepreneurs.
- Online training available.
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Who can learn
Students seeking for a decent start. Similar to a software job with ZERO coding. Get certified get job. Around 7 Lakh job opening in the coming future.
Our competitors are moving online. Why shouldn’t we? Come join us, lets together make your business website visible to your targeted audience.
Be your own boss by learning the advanced digital marketing training. Find your own projects and work on your feasible timings. We will guide you to make it happen.
Stuck with the same position since long time? Looking for promotions? Then upgrade your skills with our digital marketing training and upgrade your career