SEM Curriculum

COURSE CURRICULUM

TOTAL DURATION – 45 HRS.

  • Explaining the differences between SEO, SEM?
  • Creation of AdWords and Bing Accounts
  • Campaign Set-Up
  • AdWords Key Terminologies
  • Pricing Modules
  • CPC
  • CPA
  • CPM
  • Quality Score
  • Ad Extensions
  • Ad Rank?
  • Campaign Management
  • Google Search Network
  • Google Display Network
  • YouTube Advertising
  • App Advertising
  • Shopping Advertising
  • Remarketing
  • Keyword Match Types
  • Keyword Analysis
  • Keyword Planner Tool
  • STR Report
  • Ad Preview Diagnosis Tool
  • Display Planner
  • Explaining How To Create a (Text, Image, Rich-Media & Ad Builder)
  • Bidding Strategies
  • Conversion Tracking
  • Conversion Optimizer
  • Budget
  • Billing
  • Generating Reports
  • AdWords Editor Tool
  • My Client Center Account
  • Explaining How To Send PPC Proposals To Clients

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