SEO Curriculum

COURSE CURRICULUM

TOTAL DURATION – 15 HRS.

INTRODUCTION

  • What Is Digital Marketing?
  • Importance Of SEO In Digital Marketing
  • Google Search Engine Architecture
  • How The Search Engine Works?
  • Understanding The SERPs
  • Page Rank
  • Google Algorithm Updates

GOOGLE WEBMASTER TOOLS (SEARCH CONSOLE)

  • How To Add a Site And Verification Process?
  • Analysis Of The Website
  • Tracking Code
  • Sitemap
  • Link Analysis

GOOGLE ANALYTICS

  • Introduction To Google Analytics
  • Basics Of Google  Analytics
  • Website Visitors Report
  • Geographic Reports
  • Website Traffic Report
  • Keyword Reports

ON PAGE OPTIMIZATION

  • Preparing Content
  • Checking Plagarism
  • Site Structure(SiteMap)
  • Keywords Research And Analysis
  • Keyword Match Types
  • Schematics(Schema.org)
  • Mobile Friendliness
  • Page Loading Time
  • Page Title
  • Meta Tags
  • URL
  • Headings
  • Image Alternative Text
  • Anchor Text
  • SEO For wordpress Website

OFF PAGE OPTIMIZATION

  • Community Creation In Social Networking Sites
  • Blogging
  • Forum Posting
  • Search Engine Submission
  • Directory Submission
  • Link Exchange
  • Link Baiting
  • Cross Linking
  • Photo Sharing
  • Video Promotions
  • Business Reviews
  • Local Business Listing
  • Article Submission
  • Press Release Promotions
  • Classified Submissions
  • Social Shopping Networks
  • Answers
  • Document Sharing
  • Widget/Gadget Creation
  • Email Marketing
  • PPC – Pay Per Click

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