Tag: What is Digital Marketing

As we are in 2017, we are much habituated with the term called internet. Since due to our internet providers we have very huge access to World Wide Web. But before we discuss about digital marketing scope in India, let us go back to the late 90s. Then the internet users in India were just 0.1%. After almost two decades of internet accessibility the percentage of internet users raised up to 36.5% by the end of 2016. The increase in numbers of digital devices. Information used to be accessed through traditional channels like TV, Radio and Newspapers. But today, any information can be easily accessed through digital devices like desktops, laptops, tablets and mobiles. Before we proceed with the digital marketing scope in India, let us understand the term digital marketing. Digital marketing is an upgraded version of marketing. To make it simple, digital marketing is promoting a brand, product and service through online channels like Google, Facebook and other online platforms. Digital Marketing Scope Companies started adopting the concept of digital marketing and making their presence in all the online advertising platforms. In the competitive business world, if your business is not adopting to the new trend of marketing your brand will slowly fade out from the customers mind. Benefits For Companies By Using Digital Channels Reach Let us compare the two marketing activities traditional and digital when it comes to traditional marketing channels the reach is limited. For a multinational brand to reach their ad to the whole world using traditional channels it is highly impossible. But using digital media, reaching your audience globally is a very easy task. Targeting There is no targeting for traditional media. For example: as an advertiser if you are planning to promote your ad on television, is it possible to target particular niche? Brand visibility is ok but does the product or service really connects to every individual who watches your ad? Every online channel helps the advertiser to select their own niche based on their demographics like location, age, gender and interests. Price With no comparison to traditional marketing, digital marketing is way too far cheap. Return on Investment There is no guarantee with ROI in traditional marketing since there is no exact analysis. ROI in digital marketing is guaranteed because every action happen while the advertisement runs will get captured and a detailed report gets generated through it. These are the major factors for the digital marketing scope. Companies are investing more budgets into digital marketing. Digital Marketing Scope For Job Seekers As per the analysis from major job portals in India as on September 2017 digital marketing industry is offering more jobs for the job seekers. To register with us please click here

Tag: What is Digital Marketing

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