Web Analytics generates detailed statistics about a website’s traffic, traffic sources and measures conversions and sales. It’s the most widely used website statistics service.
Spending money to promote your company online is one way. But tracking where the money is being spent is the other way. Here comes Google analytics a free web analytics service offered by Google which, tracks and reports your website traffic. Google analytics comes with two different plans, one is a free website analytics which is used by small companies and the other is Google analytics 360 which, is a premium service by Google and is used by larger enterprises. Analytics are mainly used for reporting. It helps the advertiser to track where his traffic is coming from and how long are they staying on his website, conversions, age, gender, location, interests, behavior.